Public Relations & Image/Brand Management
PR builds credibility, substance and public attention for our clients, their businesses, products and services. We work with our clients to create a solid public relations strategy that is tailored specifically to their needs and industry. We work to tell our clients’ stories in way to not only inform the public, but compel them and initiate conversations through traditional media and the internet. A solid public relations strategy is essential to promoting a brand or service and the overall marketing plan.
We work to craft compelling stories and deliver them where they will get the most effective results. We create content and awareness that our clients can leverage. We maintain solid relationships with the media and serve as experts in content creation. Our services are only limited by the imagination and needs of our clients, which include but are not limited to:
• News releases
• Expert columns and bylined articles for trade journals, magazines and the Web
• Brochures and sales collateral content
• PSAs (public service announcements)
• Talking points (for newspaper, radio & TV interviews)
• Video scripts
• White papers
• Newsletters (print and online)
• Award nominations
• Website content
• Blogs, tweets and social media content
Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. We work with our clients to create a strong brand that is invaluable as the battle for customers intensifies day by day. After all, your brand is the foundational piece in your overall marketing strategy and one you do not want to be without.