It goes without saying… bad things happen to good people and companies. When confronted with bad news or a crisis, it’s critical that companies and individuals manage the crisis so they are in control of the information going out to the media. Without an immediate strategy, the crisis can spiral out of control and you’re playing catch up while your personal or corporate image is drowning in bad publicity. In some cases, news organizations may even be camped outside your business or your home waiting to catch a glimpse of you or your employees for a visual or ambush interview. And in the social media age, you may find yourself in need of crisis management PR because you are under siege by Tweeters or being attacked by rogue Facebook users. In any circumstance, a strategic plan is necessary and having an experienced team on your side can help you keep control and make the best out of a bad situation.