Hallmark Channel & PEDIGREE Foundation Televised Benefit Concert to Air Tonight Monday, Oct. 21st
Country Artists Lee Brice, Hunter Hayes & Easton Corbin Performed for The Love of Dogs Benefit Concert at CMA Theater to
benefit PEDIGREE Foundation
Hallmark Channel and PEDIGREE Foundation teamed up for a television special to help the millions of shelter and rescue dogs across the country find loving homes. The Love of Dogs Benefit Concert will air tonight on Hallmark Channel at 9:00 CST. The concert special will feature country artists Lee Brice, Hunter Hayes and Easton Corbin from the Country Music Hall of Fame CMA Theater that was filmed earlier this month. Rising country artist Jillian Cardarelli performed during the Sponsor Reception prior to the show taping while Hallmark Channel's own Larissa Wohl served as emcee for the evening.
The television special will help raise much needed grant funds for PEDIGREE Foundation as part of Hallmark Channel's Adoption Ever After initiative. The initiative has helped over 40,000 pets find their forever homes. With estimated totals from the two-day event, that also included a golf tournament, at $325,000, PEDIGREE Foundation and Hallmark Channel are hoping to raise even more funds through tonight's airing with the Text to Donate option. Viewers can make a donation by texting Dogs Rule to 615-392-1626 or visit their website at www.PEDIGREEFoundation.org.
PEDIGREE Foundation is a 501(c)(3) private foundation, founded in 2008, that supports shelters and rescue organizations, as well as encouraging people to ADOPT, VOLUNTEER, and DONATE. At the close of 2018, the foundation contributed more than $7.3 million through 5,300 grants to shelters and rescues across the country over the last 10 years. The PEDIGREE Foundation grants are funded by the PEDIGREE® Brand, along with contributions from partners and dog lovers like you. The funds raised by the foundation are used to support organizations that help dogs in need to find their loving homes - with our ultimate goal of ending pet homelessness.
PEDIGREE Foundation's top sponsors for the event were Double Wood Farm, Silgan, Transcontinental Packaging and Atlantic Packaging.